The Importance of Exercise and Lululemon Athletica Company

Exercise is not referred to as work for nothing. In fact, people generally associate exercise with sticky clothes and sweaty bodies. Their focus is usually on what type of workout they will be doing that day, who will be their workout partner, or how much time they are going to spend in the gym. An important company has changed the mindset of many athletic-orientated people from a focus on the type of workout to the health benefits and life-style changes of working out and the apparel one should wear to enhance their performance. This company is Lululemon Athletica. Chip Wilson, founder of Lululemon Atheltica, was an outdoorsy man in the business of surf, skate, and snowboarding. After taking the opportunity to try a yoga class in Vancouver, he came to find the experience quite wonderful. One thing he did not find so wonderful was the discomfort of the cotton clothing on his body after sweating from exercise. To solve this issue, he decided to take matters into his own hands. Who k new one man’s interest in the technicalities of fabric would lead to a multimillion-dollar, international company that thrives on product development and healthy-living (Lululemon Athletica, 2014). It all began in Wilson’s design studio. He opened a building during 1998 in which he designed and sold athletic apparel. The shop doubled as a yoga studio, having classes in the evening to help him afford the rent of the building (Lululemon Athletica, 2014). As anyone knows, starting a business isShow MoreRelatedThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 Pagesclothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population (WHO | World Health Statistics 2015, 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company s operations. Macro Environmental Factors – Demographics forces make up the market segmentsRead MoreLululemon Case Analysis Essay4336 Words   |  18 Pagesï » ¿ Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals areRead MoreLululemon Case Essay examples8018 Words   |  33 PagesConfirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and wereRead MoreLululemon Market Research Essay1068 Words   |  5 Pageswoman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety of fitness and athletic activities, including yoga, we believe other athletic apparel companies are not effectively addressing their unique styleRead MoreLululemon Athletica Inc.: Annual Report44040 Words   |  177 Pagesthe fiscal year ended January 29, 2012 OR     ¨ |TRANSITION REPORT PURSUANT TO SECTION  13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934| For the transition period from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  to  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Commission file number 001-33608       lululemon athletica inc. (Exact name of registrant as specified in its charter)    ||| Delaware|  |20-3842867| (State or other jurisdiction of incorporation or organization)|  |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver,Read MoreThe Strategic Differences Between Under Armour and Lululemon4238 Words   |  17 PagesConsumers have responded to the high-tech offerings, with athletic apparel sales reaching $60 billion in 2008, according to NPD Consumer estimated data. In this report, we analyze two apparel companies, Under Armour (UA) and Lululemon Atletica (Lulu). UA is an American sports clothing and accessories company founded in 1996 by former football player Kevin Plank. UA is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice